Super Bowl Ad Bingo: Feminism Edition

 

 

Every year (except for the years I'm too lazy), I make a Super Bowl Ad bingo board. Usually the idea is to gauge the creativity of America's top brands, which I admittedly only care about because I work in advertising. The last one I made was in February of 2015. It wasn't very political, and in hindsight, was pretty detrimental to the causes I now support — it egged on the objectification of women, it was primarily white, and it acknowledged that brands saw feminism merely as a hashtag.

 My bingo card from 2015, which actually makes me want to throw up. 

My bingo card from 2015, which actually makes me want to throw up. 

But a lot has changed in the last two years, and that includes our ability to joke about the media's lack of representation, tendency to stereotype, and countless micro-aggressions. That's why this year, Girl Power Supply Design Guru Leah Schmidt and I reinstated the bingo tradition by creating an inclusive, intersectional, progressive edition.

 Much better. 

Much better. 

The chances are slim that we'll cover our entire board (there's a Tide commercial based entirely around the idea that having men do housework is "subversive"), but at least with this edition, the results matter. If we get bingo, it means brands are actively pushing boundaries regarding diversity, representation, and action. It means it's not just us card-holders who win — it's the whole damn country.

 

Fingers crossed.